CASL

Canada, in a similar attempt to keep unsolicited sexual advances out of your inbox released the Canadian Anti Spam Legislation which made it harder for legitimate business to reach the inbox while Russia continues to ask what I’m up to this evening without penalty.

However, ignoring this legislation would be a mistake as fines from the CRTC (Canadian Radio-television and Telecommunications Commission) can range up to $1,000,000 CA per violation.

In ADDITION to all the steps provided by the CAN-SPAM Act of the United States, Canadians must go one step further.

All emails must be confirmed before they can receive marketing. This is known as a double opt-in! There are several tools to make this an easy process however…

Rules of CASL

  • Your business address and phone number must be present in the footer of every marketing & transnational emails sent on behalf of your company.
  • A clearly labeled unsubscribe link must be in the footer of every email.
  • You must honor any unsubscribe request across all your marketing en-devours.
  • Subject lines must not be misleading, and information contained in emails must also not be misleading.
  • All emails must be confirmed before they can receive marketing.

Go to your marketing settings.

Under settings click on the marketing tab.

Enable CASL compliant Options

Enable the two options:

  • Only send to confirmed emails
  • Email confirmation grace period.

The email confirmation grace period is the time which you have to get a contact to confirm their email before the become unmarketable.

Send confirmation emails

Whenever a contact opt’s in for the first time, the first email they should receive is one to confirm their email address.

We provide a standard confirmation link which you can insert into emails with {confirmation_link} or use the standard email template provided.

Use the “Email Confirmed” benchmark to continue automation once a contact confirm’s their email.

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