Superlinks are essentially global tracking links. They are very cool and can help you create some neat automation.

Essentially whenever a contact which has the Groundhogg tracking cookie present clicks a Superlink they will be redirected to a page you specify and will also have tags applied to them.

How to create a Superlink.

You will first need to be logged into WordPress.

Go to Admin > Groundhogg > Superlinks in the menu.

From here you will be able to cerate a Superlink.

Give your Superlink a name. The name is administrative only and will not be seen by your subscribers.

Then provide the URL of where you want contacts that click your Superlink to end up.

Finally, provide some tags that you want to be applied to the contact once they click the link.

When should you use a Superlink.

If you would like to track contacts which visit certain areas on or off your site, Superlinks provide an easy way to do that.

For example, if you have an affiliate link on your site and you want to track how many contacts on your list clicked it then you could use a Superlink to tag those who clicked it as “Clicked the affiliate link.”

Another example would be if you wanted to maintain a list of people who did not want to receive certain marketing but wanted to remain opted in, then you could compile an exclusion list based on tags that way.

How to use a Superlink.

Once you’ve created your Superlink you can use it in a variety of ways.

You are provided two methods:

  • Raw link
    This is a link that can be added to your menu, buttons on a page or works in email buttons.
  • Replacement code
    You can use the replacement code to merge in the Superlink wherever replacement codes are accepted.

You can use either the raw link or the replacement code in emails, or anywhere on your site really. Simply copy and paste!


Superlinks only work (applies the tag) if the contact tracking cookie is present.

The tracking cookie is activated whenever a contact fills out a form, is logged into the site or clicks a link from an email.

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