The account created benchmark is useful for when your main leap capture tack is through the default WordPress user account system.
User’s are automatically converted into contact records when you first install Groundhogg and whenever a new user account is created.
Use the account created benchmark to segment users of different roles down different funnels.
Simply select the role you wish to trigger the following actions and test by creating a new test user account of the same user role.
The Account Created benchmark will recognize any custom user roles introduced by 3rd party membership plugins.